The Changing World of Food Packaging
We begin by explaining why food is packaged and outlining the advantages and disadvantages of traditional metal, glass, cardboard and foil packaging. We then examine the impact of changing consumer demands on packaging trends and continue with a detailed exploration of modern plastic packaging, modified atmosphere packaging and aseptic packaging. We conclude with a special insight into the development of new sustainable packaging, such as the starch-based 'Plantic', which can be composted at home.
Run Time: 20.32 min
Classroom Video (Production Company). (2010). The Changing World of Food Packaging [Video]. ClickView. https://clickv.ie/w/gN-n
Trialling a New Product
As viewers will discover in this programme, there is more to taste-testing than meets the eye. A detailed and rigorous exercise, trialling a new food product is the last crucial step in the design of a new food product before the process of launching it to market can commence. Whether trialling a product with trained testers or the general consumer audience, getting it right can mean the difference between a successful product and one that sits stagnant on supermarket shelves.
Run Time: 6.45 min
ClickView (Production Company). (2019). Trialling a New Product [Video]. ClickView. https://clickv.ie/w/uN-n
Every year hundreds of new food products make it onto Australian supermarket shelves. Some will be around for years, while others will be discontinued lines within six months. This program investigates the process involved in developing one such new food product, a snack sized chocolate cake bar.
Run Time : 14:59 mins
Food for Thought (Series). (2011). Good Enough to Eat: Developing Food Products [Video]. ClickView. https://clickv.ie/w/wTMq
Line Extension vs Brand extension
Run Time: 3:02 min
Importance of Feasibility Studies
Learn how a well structured Feasibility Study can get your product to market successfully. Feasibility Studies are vitally important for companies who are looking to bring their product to market. Feasibility Studies help internationally focused companies develop their correct route to market for their new product or service.
Run Time: 2:24 min
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video.
Run Time: 2:46 mins
References
Classroom Video (Production Company). (2010). The changing world of food packaging [Video]. ClickView. https://clickv.ie/w/gN-n
ClickView (Production Company). (2019). Trialling a new product [Video]. ClickView. https://clickv.ie/w/uN-n
College & Career Ready Labs | Paxton Patterson. (n.d.). The 4 Ps of the marketing mix simplified [Video]. YouTube. https://youtu.be/Mco8vBAwOmA
Cuellar, G. (n.d.). Line extension vs brand extension [Video]. YouTube. https://youtu.be/DaeA-22I-94
Food for Thought (Series). (2011). Good enough to eat: Developing food products [Video]. ClickView. https://clickv.ie/w/wTMq
IMS Marketing. (n.d.). Importance of feasibility studies [Video]. YouTube. https://youtu.be/nhFbNno9JqI