Need an Infographic for your assessment?
Use one of the free lnfographic makers below.
When accessing content use the numbers below to guide you:
brief, basic information laid out in an easy-to-read format. May use informal language. (Includes most news articles)
provides additional background information and further reading. Introduces some subject-specific language.
lengthy, detailed information. Frequently uses technical/subject-specific language. (Includes most analytical articles)
Tutorial - How to research your market
Market research is a valuable tool for all businesses. Use it to understand your market, including potential customers and their needs. Learn how to research your market, including goods and services, customers and your competitors. 
How to identify your target market
Identifying and understanding your customers is an essential part of your business and marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on. Learn how to analyse your market and define your customer segments.
A product's marketing strategy can impact the success of an innovation. Even the best product will be hard to sell if no one knows about it. To be commercially successful, a product must satisfy consumer demands.
The marketing strategy explains how a business plans to market a product. It involves evaluating the market environment, determining the demand, making decisions about supply of the producty and setting achievable goals.
The elements of marketing are often described as:
| People | Who are the potential customers? |
| Product | What are the aesthetics, function and special features of the product? |
| Price | What is the appropriate level to set the price at? |
| Promotion | Where will you advertise your product - TV, radio, magazine advertisements or other? |
| Packaging | Including information about the product, protection and presentation of the product |
Each of these elements interacts with the others in the marketing strategy. To be successful, a new product must stand out from its competitors. A good innovation will have unique selling points.
How to market your business
Learn how to use the 5 Ps of marketing to help build your business brand and target your customers' needs.
Best Bar Packaging Design for Inspiration
Ipackdesign 
How to design packaging for healthy snacks
Depot
Snack packaging Inspo
99designs
Here are some templates you may want to use to create your packaging
Template 1 - Folding Box template
Template 2 - Round Cardboard box
Template 3 - Square box
You are what you eat: good nutrition is the key to a healthy weight and good health. Rinzler shows you how to manage your diet, prepare healthy foods, and cut calories by making wise food choices.
A free resource from the Heart Foundation (NZ). The worksheet features a variety of categories that students can use to review their product which include appearance, taste, texture and smell.
The following How To guides contain a selection of tools and resources to use when creating a presentation.
A selection of tips and tricks to help you write and deliver a fantastic speech!
How to create a Powerpoint presentation
Tools and resources to use when creating a Powerpoint presentation
How to create a Google Slide presentation
Tools and resources to use when creating a Google Slides presentation
Are you looking for images to use in your assessment, but worried about that pesky copyright issue?
There are a number of websites you can use to source images which are available for use privately and commercially for free, such as the following:
Pixabay
✓ Free for commercial use ✓ No attribution required ✓ High quality images.
Pexels
Free stock photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required.
Free images
Free, high quality stock images ✓ Free for personal use ✓ Free for commercial use
The following websites allow you to search for images licensed under the Creative Commons license. For more information about the Creative Commons visit https://creativecommons.org/
Search engine for Creative Commons content on websites including Google and Flickr.
MorgueFile features over 200,000 images which can be used commercially without attribution.
References
Australian Government. (2021a, August 3). Research your market. https://business.gov.au/marketing/research-your-market
Australian Government. (2021b, August 3). Identify your target market. https://business.gov.au/marketing/identify-your-target-market
Better Health Channel. (n.d.-a). Men's nutrition needs. https://www.betterhealth.vic.gov.au/health/healthyliving/Mens-nutrition-needs
Better Health Channel. (n.d.-b). Nutrition needs when you're over 65. https://www.betterhealth.vic.gov.au/health/healthyliving/Nutrition-needs-when-youre-over-65
Better Health Channel. (n.d.-c). Sporting performance and food. https://www.betterhealth.vic.gov.au/health/healthyliving/sporting-performance-and-food
Committee on Nutrition. (2016, March 1). A teenager's nutritional needs. Healthychildren.org. https://www.healthychildren.org/English/ages-stages/teen/nutrition/Pages/A-Teenagers-Nutritional-Needs.aspx
Depot. (2019, October 11). How to design packaging for healthy snacks. https://www.wearedepot.com.au/design-packaging-healthy-snacks/
DeSantis, A. (2021, October 20). How nutritional needs change after menopause. Healthing. https://www.healthing.ca/wellness/women/menopause/how-to-make-sure-you-get-enough-nutrition-after-menopause
Gavin, Mary L. (2020, October). Pregnant or breastfeeding? Nutrients you need. Kids Health. https://kidshealth.org/en/parents/moms-nutrients.html
Health Direct. (n.d.). Staying healthy when you have a heart condition. https://www.healthdirect.gov.au/staying-healthy-when-you-have-a-heart-condition
Heart Foundation (NZ). (n.d.). Sensory evaluation activity sheet. https://www.heartfoundation.org.nz/educators/edu-resources/sensory-evaluation-activity
Kiser, T. (2017, September 13). [Stack of cereal breakfast food] [Photograph]. Unsplash. https://unsplash.com/photos/iiQZcCtfpyk
Marras, A. (2017, October 1). Paleo cocoa granola [Photograph]. Unsplash. https://unsplash.com/photos/QSvv6syqNUw
Nutrition Australia. (2021, August). Diabetes. https://nutritionaustralia.org/fact-sheets/diabetes/
Pasqual, A. (2018, July 30). [Stack of breakfast cereal food] [Photograph]. Unsplash. https://unsplash.com/photos/-FyA5fhIPGI
Rali. (n.d.). Snack packaging. 99 Designs. https://99designs.com.au/inspiration/packaging/snack
Rasouli, R. (2021, June 14). Product photos for a yummy oat bar from Bobo's! [Photograph]. Unsplash. https://unsplash.com/photos/lL6AqsmekjA
Sarah. (2020, November 18). Best bar packaging design for inspiration. Ipackdesign. https://www.ipackdesign.com/bar-packaging-design/
The Royal Women's Hospital Victoria. (n.d.). Adolescent girls. https://www.thewomens.org.au/health-information/staying-well/adolescent-girls
