When accessing content use the numbers below to guide you:
brief, basic information laid out in an easy-to-read format. May use informal language. (Includes most news articles)
provides additional background information and further reading. Introduces some subject-specific language.
lengthy, detailed information. Frequently uses technical/subject-specific language. (Includes most analytical articles)
How to identify your target market 
Tutorial - How to research your market
Market research is a valuable tool for all businesses. Use it to understand your market, including potential customers and their needs. Learn how to research your market, including goods and services, customers and your competitors.
How to create an effective small business advertisement
What to include in every advertisement & design guidelines.
Click here for tools to use when creating an advertisement 
Need to create a logo for your business or website?
Use these free Logo Maker tools:
These books are available in the Library in the Closed Reserve section. Ask Library staff for assistance.
Project Management for Small Business
by
Marketing Dictionary
by
Business Plans for Small Businesses
The Advertising Handbook
by
References
Australian Government - Department of Business. (2021, August 3). Identify your Target Market. https://business.gov.au/marketing/identify-your-target-market
Australian Government - Department of Business. (2021, August 3). Research Your Market. https://business.gov.au/marketing/research-your-market
De Luce, I. (2019, July 19). From 'Got milk?' to 'Where's the beef?', here are 15 of the best slogans and taglines in advertising history. Business Insider. https://www.businessinsider.com/the-greatest-slogans-and-taglines-in-advertising-history-2019-7
Monash Business School. (n.d.). Promotional strategy. https://www.monash.edu/business/marketing/marketing-dictionary/p/promotional-strategy
OGS Capital. (n.d.). Graphic design business plan template [Image]. https://www.ogscapital.com/article/graphic-design-business-plan/
Vertical Response. (2019, January 14). How to create an effective small business advertisement. https://www.verticalresponse.com/blog/how-to-create-effective-small-business-advertising/